Branding
Branding
Branding
Marketing
Marketing
Marketing
Web Design
Web Design
Web Design
Activation
Activation
Activation
Red Bull Gaming Hub UTS — Leveling Up the Campus Gaming Scene
Year
2023
Client
Red Bull Gaming Hub UTS
Timeframe
12 weeks
Build a recognizable, hype-worthy identity for the Red Bull Gaming Hub UTS — a space that draws students in, excites the gaming community, and gives sponsors a premium platform to connect with their audience.
Build a recognizable, hype-worthy identity for the Red Bull Gaming Hub UTS — a space that draws students in, excites the gaming community, and gives sponsors a premium platform to connect with their audience.
Build a recognizable, hype-worthy identity for the Red Bull Gaming Hub UTS — a space that draws students in, excites the gaming community, and gives sponsors a premium platform to connect with their audience.
The challenge
Red Bull, in partnership with UTS, needed a branded gaming space that felt electric, immersive, and true to the culture of competitive gaming. The challenge was crafting a digital and in-venue experience that balanced the sleekness of global sponsors (like Secret Lab, AOC, and MSI) with the raw, underground energy of the university setting.
Red Bull, in partnership with UTS, needed a branded gaming space that felt electric, immersive, and true to the culture of competitive gaming. The challenge was crafting a digital and in-venue experience that balanced the sleekness of global sponsors (like Secret Lab, AOC, and MSI) with the raw, underground energy of the university setting.
Red Bull, in partnership with UTS, needed a branded gaming space that felt electric, immersive, and true to the culture of competitive gaming. The challenge was crafting a digital and in-venue experience that balanced the sleekness of global sponsors (like Secret Lab, AOC, and MSI) with the raw, underground energy of the university setting.
The solution
We developed a dynamic, layered graphic navigation system that integrates historical typography, period-inspired color palettes, and intuitive iconography. The design approach transformed standard wayfinding into an extension of the museum's storytelling, with each navigational element serving as a subtle educational touchpoint that enhances visitor orientation and museum experience.
We developed a dynamic, layered graphic navigation system that integrates historical typography, period-inspired color palettes, and intuitive iconography. The design approach transformed standard wayfinding into an extension of the museum's storytelling, with each navigational element serving as a subtle educational touchpoint that enhances visitor orientation and museum experience.
We developed a dynamic, layered graphic navigation system that integrates historical typography, period-inspired color palettes, and intuitive iconography. The design approach transformed standard wayfinding into an extension of the museum's storytelling, with each navigational element serving as a subtle educational touchpoint that enhances visitor orientation and museum experience.
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