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Global Esports Industry Week — Powering the Future of Competitive Gaming
Year
2025
Client
Global Esports Industry Week
Timeframe
6 weeks
Establish Global Esports Industry Week as the definitive industry summit for esports business and culture — amplifying credibility, driving attendance, and cementing its place alongside the biggest competitive gaming events in the world.
Establish Global Esports Industry Week as the definitive industry summit for esports business and culture — amplifying credibility, driving attendance, and cementing its place alongside the biggest competitive gaming events in the world.
Establish Global Esports Industry Week as the definitive industry summit for esports business and culture — amplifying credibility, driving attendance, and cementing its place alongside the biggest competitive gaming events in the world.
The challenge
Global Esports Industry Week (GEIW), hosted in Austin alongside the BLAST.tv Austin Major, needed a powerful digital and brand presence to unite the global esports ecosystem — from regulators and investors to publishers and pros. The challenge was creating a cohesive identity and promotional strategy that reflected the industry’s maturity, the intensity of the BLAST stage, and the collaborative efforts of top-tier organizations like ESIC, BLAST, and The Esports Radar.
Global Esports Industry Week (GEIW), hosted in Austin alongside the BLAST.tv Austin Major, needed a powerful digital and brand presence to unite the global esports ecosystem — from regulators and investors to publishers and pros. The challenge was creating a cohesive identity and promotional strategy that reflected the industry’s maturity, the intensity of the BLAST stage, and the collaborative efforts of top-tier organizations like ESIC, BLAST, and The Esports Radar.
Global Esports Industry Week (GEIW), hosted in Austin alongside the BLAST.tv Austin Major, needed a powerful digital and brand presence to unite the global esports ecosystem — from regulators and investors to publishers and pros. The challenge was creating a cohesive identity and promotional strategy that reflected the industry’s maturity, the intensity of the BLAST stage, and the collaborative efforts of top-tier organizations like ESIC, BLAST, and The Esports Radar.
The solution
We developed a sharp, authoritative visual language and social media strategy that balanced corporate polish with esports energy. Our work spanned digital content, event branding, and promotional materials — all infused with motion graphics, bold typography, and high-contrast color schemes that resonated with both the B2B audience and the passionate fan base attending the Major. We positioned GEIW as the meeting point for decision-makers, creators, and innovators in the esports space.
We developed a sharp, authoritative visual language and social media strategy that balanced corporate polish with esports energy. Our work spanned digital content, event branding, and promotional materials — all infused with motion graphics, bold typography, and high-contrast color schemes that resonated with both the B2B audience and the passionate fan base attending the Major. We positioned GEIW as the meeting point for decision-makers, creators, and innovators in the esports space.
We developed a sharp, authoritative visual language and social media strategy that balanced corporate polish with esports energy. Our work spanned digital content, event branding, and promotional materials — all infused with motion graphics, bold typography, and high-contrast color schemes that resonated with both the B2B audience and the passionate fan base attending the Major. We positioned GEIW as the meeting point for decision-makers, creators, and innovators in the esports space.
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